
Concept and construction
Sleeping Beauty Castle
The concept for Disneyland began one Sunday, when Walt Disney was visiting Griffith Park with his daughters Diane and Sharon. His idea was simple: a place that both adults and children could enjoy. His dream would lie dormant for many years.[2] It is also widely known that Disney's father played a crucial role in building the grounds the 1893 World's Fair in Chicago. This perhaps gave Disney the creative spark from whence Disneyland originated. The fairgrounds for the World's Fair were a cheaply constructed set of individual "Country" areas from around the world and areas representing various time periods of man, it also included many "rides" including the first Ferris wheel, sky ride, a passenger train that circled the perimter, Wild West Show, etc. Although the 1893 World's Fair was meant only to last a summer in Chicago,in Southern California the weather was accommodating to a "Fair Grounds" of stucco buildings that would otherwise disintigrate in the rain, snow and ice of other climates. One can see the remblance of a "Land" filled with "rides" and a fair grounds with differntly themed areas to the Disneyland created 60 years later in the 1950s as the population of America for the first time shifted West into desert climes. See [2].
While many people had written letters to Walt Disney about visiting the Disney Studio lot and meeting their favorite Disney character, Walt realized that a functional movie studio had little to offer to the visiting fans. He then began to foster ideas of building a site near his Burbank studios for tourists to visit. His ideas then evolved to a small play park with a boat ride and other themed areas. Walt's initial concept, his "Mickey Mouse Park", started with an eight-acre plot across Riverside Drive.
Walt started to visit other parks for inspiration and ideas, documenting what he liked and did not like. Some of these included: Tivoli Gardens, Greenfield Village, Playland, Children's Fairyland, and Republica de los niños. He started his designers working on concepts, but these would grow into a project much larger than could be contained in eight acres.
Walt hired a consultant, Harrison Price from Stanford Research Institute to gauge the area's potential growth. With the report from Price, Disney acquired 160 acres (730,000 m²) of orange groves and walnut trees in Anaheim, south of Los Angeles in neighboring Orange County.[3]
Difficulties in obtaining funding prompted Disney to investigate new methods of fund raising. He decided to use television to get the ideas into people's homes, and so he created a show named Disneyland which was broadcast on the then fledgling ABC television network. In return, the network agreed to help finance the new park. For the first five years of its operation, Disneyland was owned by Disneyland, Inc., which was jointly owned by Walt Disney Productions and ABC. In 1960 Walt Disney Productions purchased ABC's share. In addition, many of the shops on Main Street, U.S.A. were owned and operated by other companies who rented space from Disney.
Construction began on July 18, 1954 and would cost USD$17 million to complete and was opened exactly one year later. U.S. Route 101 (later Interstate 5) was under construction at the same time just to the north of the site; in preparation for the traffic which Disneyland was expected to bring, two more lanes were added to the freeway even before the park was finished.
1955: Opening day
An aerial view of Disneyland in 1956. The entire route of the Disneyland Railroad is clearly visible as it encircles the park.
Disneyland Park was opened to the public on Monday, July 18, 1955. However, a special "International Press Preview" event was held on Sunday, July 17, 1955 which was only open to invited guests and the media. The Special Sunday events, including the dedication were televised nationwide and anchored by three of Walt Disney's friends from Hollywood: Art Linkletter, Bob Cummings, and Ronald Reagan.
The event did not go smoothly. The park was overcrowded as the by-invitation-only affair was plagued with counterfeit tickets. All major roads nearby were empty. The temperature was an unusually high 101°F (38°C), and a plumbers' strike left many of the park's drinking fountains dry. The asphalt that had been poured just the night before was so soft that ladies' high-heeled shoes sank in. Vendors ran out of food. A gas leak in Fantasyland caused Adventureland, Frontierland, and Fantasyland to close for the afternoon. Parents were throwing their children over the shoulders of crowds to get them onto rides such as the King Arthur Carrousel.
The park got such bad press for the event day that Walt Disney invited members of the press back for a private "second day" to experience the true Disneyland, after which Walt held a party in the Disneyland Hotel (California) for them. Walt and his 1955 executives forever referred to the first day as "Black Sunday", although July 17 is currently acknowledged by Disney as the official opening day. On July 17 every year, cast members wear pin badges stating how many years it has been since July 17, 1955. For example, in 2004 they wore the slogan "The magic began 49 years ago today." But for the first ten years or so, Disney did officially state that opening day was on July 18, including in the park's own publications.
On Monday, July 18 crowds started to gather in line as early as 2 a.m., and the first person to buy a ticket and enter the park was David MacPherson with admission ticket number 2, as Roy O. Disney arranged to pre-purchase ticket number 1. Walt Disney had an official photo taken with two children instead, Christine Vess and Michael Schwartner, and the photo of the two carries a caption along the lines of "Walt Disney with the first two guests of Disneyland." Vess and Schwartner both received lifetime passes to Disneyland that day, and MacPherson was awarded one shortly thereafter, which was later expanded to every single Disney-owned park in the world.
1990s transition: Park becomes Resort
In the late 1990s, work began to expand on the one park property. Disneyland Park and its Hotel, the site of the original parking lot, as well as acquired surrounding properties were earmarked to become part of a greater vacation resort development. The new components of this resort were another theme park, Disney's California Adventure Park; a shopping and entertainment precinct, Downtown Disney; and a remodeled Disneyland Hotel, Paradise Pier Hotel and Grand Californian Hotel. Because the old parking lot was built upon, the six-level 10,250 space "Mickey and Friends" parking structure was constructed, the largest parking structure in the US. It is rumored that Disney is to open a water park on a nearby strawberry field.
The park's management team of the mid-1990s was a source of controversy among Disneyland fans and employees. In an effort to boost park profits, various changes began by then park executives Cynthia Harriss and Paul Pressler. While their actions provided a short term boost in shareholder returns, it drew widespread criticism from employees and guests alike. With the retail background of Harriss & Pressler, Disneyland's focus gradually shifted from attractions to merchandising. Outside consultants McKinsey & Co were also brought in to help streamline operations, which resulted in many changes and cutbacks. After nearly a decade of deferred maintenance, Walt Disney's original theme park was showing visible signs of neglect. Fans of the park decried the perceived decline in customer value and park quality and rallied for the dismissal of the management team.[citation needed]
Disneyland in the 21st Century
Matt Ouimet, formerly the president of the Disney Cruise Line, was promoted to assume leadership of the Disneyland Resort in late 2003. Shortly afterward, he selected Greg Emmer as Senior Vice President of Operations. Emmer is a long-time Disney cast member who had worked at Disneyland in his youth prior to moving to Florida and holding multiple executive leadership positions at the Walt Disney World Resort. Ouimet quickly set about reversing certain trends, especially with regards to cosmetic maintenance and a return to the original infrastructure maintenance schedule, in hopes of restoring the safety record of the past. Much like Walt Disney himself, Ouimet and Emmer could often be seen walking the park during business hours with members of their respective staff. They wore cast member name badges, stood in line for attractions and welcomed comments from guests.
In July 2006, Matt Ouimet announced that he would be leaving The Walt Disney Company to become president of Starwood Hotels & Resorts Worldwide. Soon after this announcement, Ed Grier, executive managing director of Walt Disney Attractions Japan, was named president of the Disneyland Resort. Greg Emmer retired from his job on February 8, 2008.
50th anniversary
Main article: Happiest Homecoming on Earth
The Happiest Homecoming on Earth was the eighteen-month-long celebration (held through 2005 and 2006) of the fiftieth anniversary of the Disneyland theme park, which opened on July 17, 1955. The Happiest Celebration on Earth commemorated fifty years of Disney theme parks, and celebrated Disneyland's milestone throughout Disney parks all over the globe. In 2004, the park undertook a number of major renovation projects in preparation for its fiftieth anniversary celebration. Many classic attractions were restored, notably Space Mountain, Jungle Cruise, and Walt Disney's Enchanted Tiki Room. The 50th Anniversary celebration ended on September 30, 2006.